“durag activity” details Baby Keem and Travis Scott’s self-assurance over money, conquests, and influence. The song marked Keem’s first time releasing a song with a feature.

Released along with a music video, the song follows “hooligan” and “no sense” as the third single to Hykeem’s debut album, the melodic blue. Keem first tweeted the song title in late March, one month before announcing the single release and revealing Travis Scott’s involvement on his social media on April 21, 2021.

Two weeks after the song released, Keem moved Travis' third verse to the second position, exchanging it with his original second verse.