B.o.B enlists the help of his good friend Lupe Fiasco to explain the depth of his thoughts and why they are misunderstood because of his style.

Lupe’s clever wordplay drives the point home and adds another view of being asked to make his thoughts more shallow (A.k.a. LUPE: you are the RapGenius™ King of Lyrical Trickiness! DUMB IT DOWN!!!)