Frontman Jack Underkofler said about the song on an interview with Esoterica the Podcast:

Yeah, so that was Will just kind of explaining, I feel like rock, the genre of rock kind of got lost for a decade or so, and there were a couple of bands that did something cool with it, but, overall it just got real fucking lame, so that first track just talks about that and how people can “smell that shit” and it needs to be something genuine and something real again and this was our attempt to accomplish that.