Rappers Coi Leray and Pooh Shiesty team up for PRRR. The song was first previewed on February 19th 2021 in a TikTok video of Leray dancing and singing along to the song. Then 2 days later on the 21st of February Leray posted another video on TikTok of her dancing to the song. Then, on February 28th 2021 she posted a video on her official YouTube channel teasing the release of the song
On March 7th 2021 Leray posted a video on Instagram of her and 3 others dancing to an edited version of the snippet she had already posted This snippet was longer than the original one and started off different with the snippet continuing to preview Leray and Shiesty swapping bars. This Instagram video amassed 3.4 million views in the first 2 days and caught the eye of multiple more well known people with the likes of Ski Mask the Slump God, Einer Bankz, Ty Fontaine, and even Ally Lotti, the ex-girlfriend of the late rapper Juice WRLD commenting on the video.