On The Ground

On The Ground

ROSÉ

Five months after THE ALBUM, BLACKPINK is back “in your area” with New Zealand-born vocalist ROSÉ’s “On The Ground.” The song is the group’s second solo release after rapper JENNIE’s November 2018 single “SOLO.” It is also the leading track from ROSÉ’s debut solo two-track EP, R.

Complemented by a simple guitar and an EDM-inspired beat, “On The Ground” sees ROSÉ reflecting on her life as a global K-pop superstar and she realizes what really matters in her life already lies within herself.

When it comes to realising dreams and achieving goals, we are often encouraged to “reach for the stars,” but in the music video of this song, the meteorite hitting the limo symbolises that what we are reaching for is already “on the ground.” Moreover, “keeping one’s feet on the ground” is also an idiom for staying in touch with reality and not let fame or success carry them away from the person they used to be.

In addition to the artist running through dazzling explosions and rising from a field of roses, the video also features multiple versions of ROSÉ. One scene includes the words “ROSES ARE DEAD, LOVE IS FAKE” carved on the stairs to Heaven as she sings “Look at me, I’m never comin' down,” while in another scene, the present version of ROSÉ in a black-and-pink dress looks at the past version of herself playing the piano in her childhood house.