Addicted

Addicted

Jorja Smith

“Addicted” is the first solo single released in 2021 by British singer-songwriter Jorja Smith. The track was written and recorded almost two years ago, in 2019.

The song tackles love, addiction, and the struggle with the imbalance of power in a relationship. Jorja wants the full attention of someone who she believes should give her back as much as he receives.

The song’s accompanying music video draws inspiration from the days of lockdown due to the COVID-19 pandemic. Co-directed with London director Savanah Leaf, the footage was shot entirely through the webcam of a MacBook while Smith sings in a variety of outfits and playful settings. In the end, the result is what Jorja describes as “a long video call,” before mentioning in a 2021 interview with i-D her favorite part of the music video:

I love the shot with the mirrors when I’m in the white Mugler bodysuit. And then the fireworks! That’s my favorite.