Cartoon & Cereal – i.e. sugar and cheap entertainment – are pegged by Kendrick as the modern day “Opiates of the Masses”

Kendrick knows that if you eat sugar cereal and fast food, you are letting the system enslave your mind (so don’t eat that shit). Some fans might have heard this song and remembered this line from “Thanksgiving,” from Lamar’s EP:

The good kid from the mad city
Holding a cereal box instead of a Glock

The track was produced by Axel of THC and J.LBS, mixed by Ali and features prominent use of sound-bites from classic cartoons. It features MMG lieutenant Gunplay, who shines brightest on the track.

Watch Kendrick break down his favorite cartoons and cereals with Complex below:

https://youtu.be/yheoOn-mbZc