“마.피.아. IN THE MORNING” is the title track off of South Korean girl group ITZY’s fourth mini-album, GUESS WHO. This is their first release since March 2021’s “믿지 (Trust Me – MIDZY).”

“마.피.아” (ENG: Mafia) is the name of a social deduction party game, where the players attempt to uncover others’ hidden roles. This ties to the name of the EP, GUESS WHO. ITZY has played this game on camera multiple times before including in a March 2020 episode of South Korean variety show, Weekly Idol, while promoting their second mini-album, IT'z ME.

Lyrically, as member YEJI revealed in an April 2021 media conference, the song is about “hiding and showing emotions to win the heart of a crush.”

J.Y. Park, the founder of the girl group’s label, JYP Entertainment, also participated in the song’s creative process and directed the members during recording.