“Build a Bitch” is a song in which Bella calls out the beauty standards in society which expect women to be perfect Barbie dolls designed for them.

The “Build a Bitch” video is set in a dystopian factory which creates men’s ideal women in a similar fashion to Build-A-Bear. Bella is one of the factory’s creations and she riots in the video and sets all the other women created by the factory free.

However, it’s not just Bella who appears in the video. The visual features multiple other social media stars who Bella is friends with outside of the music video. The cameos are: Larray, ZHC, Valkyrae, Mia Khalifa, Dina, Sub Urban, Bretman Rock and Rakhim.