On “a m a r i,” Cole details his ascent to greatness in the hip-hop industry beginning in his hometown of Fayetteville, North Carolina. The lyrics capture a confident and braggadocious Cole; afterall, he has been teasing The Off-Season for a while and implying that it contains some of his best work. Examples include May 2021’s “LA Leakers Freestyle” and the Applying Pressure documentary.

The title of the track pays tribute to Dreamville label manager Ibrahim Hamad’s son, Amari, who is also labelmate Bas’s nephew:

The song’s music video was released on May 17, 2021, three days after the LP.