“Welcome to the Internet” can be viewed as a sort of climax to Bo Burnham’s May 2021 Netflix special, Inside—the uptempo, almost circus-like jaunt is juxtaposed heavily by the falling action of the previous piece, titled “All Time Low.” The lyrics lay bare the unending and vast swaths of online content which people can distract themselves with.

It is similar to subject matter found on such songs as “Welcome to YouTube” from his March 2009 self-titled special or “We Think We Know You” from December 2013’s what.—the latter contains a segment where an agent tells Bo to dumb down his content:

Young people want jokes they can relate to, okay?
So, write a—write a silly song about Facebook, you know?

If we look at INSIDE as a whole, we can see certain parts of the show refer to humans only interacting in a ‘digital space’, referring to VR and the internet. This is the song that brings us, the audience into the ‘digital space’ he refers to.