Anne-Marie and Little Mix met in 2019 during Fusion Festival and exchanged numbers. The collaboration between the artists has been in the talks for a long time.

In 2021, Leigh-Anne Pinnock (from Little Mix) did an interview with Capital FM in which she gave a clue of the song: ‘Uh-oh.’ Many mixers found a similarity between the song of the LM5 album, ‘Wasabi.’

June 30th, Anne-Marie liked a tweet about a fan claiming ‘the one that features little mix 🙃.’ A day later, Little Mix posted a selfie of member Jade Thirlwall with the caption ‘uh oh.’ Soon Anne-Marie retweeted and made mixers & ninjas try to find more clues.

One of the clues were in an album bundle that included a colouring book. A page that was shown was ‘Kiss My Uh Oh.’ On the 6th of July, Anne-Marie released a hangman game and it wasn’t long until Mixers and Ninjas figured the feature and song name.
The following day after, Anne-Marie & Little Mix official accounts started to dm fans ½ videos which came together to be ‘Kiss My.’ In the video’s the sample of ‘Never Leave You (Uh Oooh, Uh Oooh)’ by Lumidee is heard, sung by Anne-Marie & Leigh-Anne which Little Mix covered in 2012 at SBTV.

It was confirmed on Friday the 9th of July that the song will be the fourth single from Anne-Marie’s sophomore album and will be released on the 23rd of July. As well, was confirmed that the music video will be filmed on the 9th. She stated: “I hope it’s gonna be very funny to people because we’re recreating something that I love a lot.” The music video was supposed to be filmed on the 7th of June but was cancelled hours before due to staff member testing positive of COVID-19.

A snippet of the song was released on the platform TikTok to promote the song on the 16th of July.