This song explores what musicians have to sacrifice in order to achieve success. You can sign with a label and give up the rights to your music to earn a dollar, but ownership means so much more.

The vocals, blessed by Shellie Sweets, remind us that we possess the power to choose and change, yet some still choose shackles over freedom.

GRIP declares he’s not going to be an industry plant, controlled by people behind the scenes. He’s going to make the music he wants, that’s his art.