Interpolating “Cry for You” by September into a UK garage tune, “Beg for You” is the third single from Charli XCX’s fourth album CRASH. It features Japanese-British singer-songwriter Rina Sawayama. The song was first previewed on November 4, 2021, when Charli did a live on TikTok and then again on January 20, 2022, when the single was announced, again on TikTok.

The song premiered at 6 pm GMT on January 27 2022 as part of BBC Radio 1’s Future Sounds show, earning the title of Radio 1’s Hottest Record.

This is not the first time Charli and Rina have worked together, as they did a song for Charli’s self-titled album that ended up being scrapped.

On January 25, a day before the song was dropped, Charli announced on TikTok she was taking dance lessons to shoot the song’s music video on January 27, and confirmed a visualizer would be released on that same day.