봄날 (Spring Day)

봄날 (Spring Day)

BTS

“봄날 (Spring Day)” is the title single of BTS’s sophomore repackage album, You Never Walk Alone (often abbreviated as YNWA). The song gives a positive light over a friend’s absence, utilizing a seasonal metaphor to deliberate on how things will get better afterward.

Although essentially alternative hip-hop, BTS member J-Hope described the song as “a mix of Brit rock and electronic sounds”.

The official music video (MV) was released on YouTube at midnight, February 12, 2017. It was the most viewed video on YouTube that day, and broke the record for most-watched music video by any k-pop group on the day of release, surpassing 11.8 million views during 24 hours. In the following weeks, it also set records for being the fastest K-pop group MV to reach 10 million, 20 million, and 30 million views.

YNWA was released at midnight on February 13, 2017 (KST). For the first two hours after release, “Spring Day” scored a “roof hit” on Korea’s largest music streaming service, Melon. It was the first-ever roof hit for BTS. (A “roof hit” occurs when a song’s downloads and streams place it so far ahead in the first place that it pushes the charting graph Melon uses to track performance to a new high and maintains that pace for at least one hour.)

It remained at number one on Melon for 23 hours, at the time, the longest any BTS song had stayed at number one.

“Spring Day” went on to achieve an all-kill, meaning it ranked #1 on all eight real-time Korean music charts.

The song hit #1 on the major music charts of 14 countries and placed in Spotify’s Viral 50 in 12 countries, including the US. It debuted on Billboard’s Bubbling Under Hot 100 Chart at No. 15 and was the first song by a K-pop group to reach the top 10 on US iTunes. The MV was also the most popular music video in the US iTunes store.

“Spring Day” was nominated for 6 awards during the 2017 end of year awards season. It won Best Music Video (MAMA), Digital Bonsang (GDA), Weekly Popularity Award (MMA), and a daesang (“grand prize”) for Best Song of the Year (MMA).

One year after its initial release, Spring Day continued to chart in the top 50 songs on Melon.

Spring day was J-Hope’s 1st song singing without rapping.

A lot of fans from BTS’s Fanbase known as A.R.M.Y. had created a theory-based of a tragedy in South Korea not too long ago known as the Sinking of the MV Sewol where the Japanese-built South Korean ferry sank while carrying 476 people, mostly from Danwon High school. In total, 304 passengers and crew members died in the disaster.

“Spring day” seems likely to be a tribute to the Sewol Ferry tragedy. Though not the complete song but one part is dedicated to that.

There are no official confirmations from BTS themselves on saying that “Spring Day” was actually about the Sewol ferry tragedy as BTS wished to leave the interpretation of the songs and MV to the viewers as they mentioned during their Wings Tour in Seoul Press conference.