Coming months after her breakup with Shawn Mendes, “Bam Bam” is Camila Cabello’s anthem about moving on and accepting inevitability in losing a partner. Things change, and one can’t dwell on that for too long.
The track was inspired by a saying of her mother, “Así e' la vida” (English: “That’s how life is”). This saying is referenced in the chorus.
Featuring “South of the Border” collaborator Ed Sheeran, “Bam Bam” is the second promotional single for Camila Cabello’s third studio album, Familia.
Beginning February 21, 2022 when she first announced the song, Cabello teased multiple parts on TikTok.