On “attention,” Omah Lay and Justin Bieber reunite on an afrobeats banger that is lyrically focused on the starvation of a one-sided relationship. The two artists give their partners unconditional love and care, but the feeling is not reciprocated, so the loneliness from that makes them wonder if they should use alcohol and drugs to ease the pain. The song serves as the second single from Omah’s debut studio album, Boy Alone.

Omah and Justin were spotted filming the visuals for “Attention” on February 17, 2022. Six days later, the former announced the collaboration and its release date. On March 1, 2022, Justin’s 28th birthday, Omah shared the title of the song and its cover art.

The official music video for “Attention” was released on both artists' YouTube channels alongside its release on March 4, 2022. It was directed by Colin Tilley and sees both Omah and Justin surrounded by women as they sing and dance.