“DIVA” was first previewed on December 2, 2021, when Miles took to Instagram to share the first thirty seconds of the song. On the post, Miles also announced that the song would see a December 10 release date.

On December 6, 2021, Miles took to Instagram to reveal the song’s cover art and release date, with a caption saying quote:

EVERYONE STOP WHAT YOU’RE DOING THIS IS A @cam.jpg APPRECIATION POST!! this man works so hard to make sure everything that you see when it comes to my music looks the way it does and you guessed it he did it again so please direct all comments at him ❤️‍🔥 this is one of my favorite cover arts so far and she’ll be yours to frame and hang up on your wall this friday at midnight est!! PRE SAVE LINK IN BIO! 😁