An uptempo pop track, reminiscent of the great male pops idols of the earlier 2000’s such as B2K & Usher, Sharmond is coming back swinging with his latest single, “IDK What is Real”
Produced by the Billboard-charting producer Andrew Beckner, who has worked with artists such as Iann Dior, Dani Leigh, and K-Pop mega-group NCT, Sharmond and Andrew came together to craft a sound that seems to move the needle on our nostalgic consumption. Filled with early 2000’s inspiration, Sharmond wanted to create a sound that he felt was lost in this current nostalgic resurgence.