“as if” is the lead single for glaive’s debut album, i care so much that i dont care at all, accompanied by a music video.

The song was teased several times upon release via Twitter, Instagram and TikTok. The cover and accompanying music video were shot in Tbilisi, Georgia, where Ash spent a week with a filming crew, Madweather Production. Ash stated on his private Twitter that more than one music video was filmed there.