“Either Way” is the first single from the album I’VE MINE by the South Korean girl group IVE. The dreamy synth-pop track acts as one of the three title tracks from the album.

A stark departure from IVE’s usual sound, “Either Way” is experimental in many ways for the girl group. The music video also stands out among their videography as it relies on a more shimmering and subdued retro aesthetic.

The song focuses more on the group’s vocalists as they sing about how others perceive them and their idol image. The lyrics are written by indie rock singer sunwoojunga.