“FACTS” celebrates Kanye’s Adidas Yeezy Boost line and denounces his affiliation with competitor Nike. It appears that the track is simply a spur of the moment recording. Considering the topical content, most fans have cited this as a fun track to start off the new year.

The song’s artwork, featuring a leaping Kanye wearing Adidas' Ultra Boosts, was taken by a fan, Talia Azadian during his performance at Powerhouse LA 2015. The image is highly reminiscent of the classic Jordan logo:

Later, this song evoked a response from Marcus Jordan. Check out the tweet:

The original “FACTS” was produced by Metro Boomin and Southside. It was the first official release off 2016’s Good Friday series.