“Cold Water” is about coming together to face adversity and to say that you have your partner’s back no matter what the situation is.

Diplo and Justin Bieber hinted about the song through some cryptic tweets. Diplo then announced to Fact Mag that “Cold Water” would be premiered on his Beats 1 radio show Lazer Sound “sometime Summer 2016.”

In early July, Justin announced their collaboration on the project with a tweet:

On July 20th, in his final teaser for the track, Justin began releasing pieces of the lyrics to “Cold Water” in the form of direct messages to his fans on Twitter who used the #ColdWater2Days hashtag.