In an interview with Genius, French Montana described how this song came together:

Me and Drake were supposed to do a song together for like two years now but he was working on his album and I was working on mine and we always had something going on. We finally got the time. Me and Drake got in the studio together to record this, we had a party the night before and the night after we recorded.

He already had “No Shopping,” he was like, “Yo let’s do this one.” I was like, “Let’s do it.” I put the hook and my verse on it, but he already had the verse on it. Once I finished my verse and hook he added four more bars.

Drake takes multiple shots at Joe Budden, namely accusing him of being a one hit wonder with his track “Pump It Up” and combatting Budden’s Views critique.

Budden released two Drake diss tracks in anticipation of this song, “Making A Murderer Part 1” and “Wake.” He dropped “Afraid,” his response to “No Shopping,” just hours after it was released.

In an interview with MTV News, French Montana denied claims that Drake dissed Budden on this song:

I don’t think we did that record thinking about Joe Budden. […] [We were thinking about] drinking, having fun, enjoying life, and just making a record about that.

The original cover art for the song mistakenly identified 40 as a producer on this beat. The artwork was later amended.

The official music video for the song was released on July 29th 2016.