The lead single “Look What You Made Me Do” of Taylor Swift’s upcoming album “reputation” was released on August 24, and the first teaser premiered on “Good Morning America” show the following day, later appearing on Taylor’s social media. While the whole teaser was 13 seconds long (20 seconds with VMA’s outro) and contained just 5 short fragments from the music video, it still excited Taylor’s fans.

The video was released during The 34th annual MTV Video Music Awards and later came to YouTube, where it got more than 18 million views in first 12 hours.