On April 27, 2018, Kanye announced on Twitter that he would be releasing a new song titled “Lift Yourself.” According to Ye, the song would bring closure to Hot 97 radio presenter, Ebro Darden.

This was three days after Ebro went on air to discuss the conversation he had with West concerning his support for Donald Trump and his alleged opioid addiction. Kanye then made a bizarre phone call to Ebro’s radio show, declaring that he loves him.

Later the same day, Kanye posted another tweet, linking to his website where he had uploaded the song.

Hours after the release of “Lift Yourself,” Power 106 premiered the T.I.-featuring “Ye Vs. The People.” This track serves as a better “explanation” to Ebro and was supposedly the lead single to Kanye’s upcoming album.

Almost a month after the release of “Lift Yourself,” Kanye interpolated his “poopy-di-scoop” line in his verse on Pusha-T’s “What Would Meek Do?”