“Hate Me” is the fourth single from Ellie Goulding’s fourth studio album Brightest Blue. It was preceded by “Close to Me,” “Sixteen” and the title track. The song marks Goulding’s first time working with Juice WRLD.

Goulding teased the track on social media four days before its official release and revealed on June 24, 2019, that Juice WRLD would be a collaborator on it. The song was premiered as Zane Lowe’s World Record.

The song’s lyrics deal with a lover who misses Goulding to the point that he has grown to hate her (or hates that he longs for her so much).