“Die a Little Bit” is Tinashe’s first official release of 2019 as an independent artist after her split with RCA Records. It was preceded by an unofficial remix of “No Guidance” by R&B singer Chris Brown, on June 11, 2019. It is also the first single off of her project titled Songs for You.

It was first teased by Tinashe in a tweet captioned “OCT 24 👀 (track 7)” on October 19, 2019. The following day, Tinashe unveiled the title of the track and revealed that UK hip-hop artist, Ms Banks, will be featured on it.