“To Die For” is a mid-tempo, pop-soul ballad. The song comes after releasing several dance numbers in the previous eighteen months, such as “How Do You Sleep?,” “Dancing With a Stranger,” and “Promises.” Sam wrote on Twitter: “I poured my heart and soul into this song,” and on Instagram: “[…] I’ve really set myself free the last two years whilst writing this,” a reference, perhaps, to recovering from an unhappy love affair, or coming out as non-binary.

The song was originally the title track for Sam’s third album, but months later it was reviewed and deemed inappropriate due to the coronavirus pandemic. The revised album was finally released in October 2020, entitled Love Goes.