“NOT FAIR” sees The Kid LAROI detail a variety of familiar topics including rejection and tough relationships. The song features vocals from American singer Corbin, marking the first collaboration between the two artists.

LAROI first previewed the track on a Caffeine live-stream on May 21, 2020.

The third verse was originally previewed alongside Ohio-based rapper Trippie Redd. However, to the discontent of many, he did not end up appearing on the song.