First announced on March 1, 2021, Justin’s 27th birthday, “Hold On” is an upbeat continuation into the new era of music. The track grapples with the idea of overcoming cyclical feelings of worthlessness.

The title was initially spotted in Justin Bieber’s Documentary, Justin Bieber: Next Chapter, as we see the singer deciding the supposed tracklist for his next album in the studio. Confirmed singles like “Anyone” and “Lonely” can be seen listed on the song board.

It was then confirmed on a NME interview by Justin that the song is about hope and holding on in desolate times.