“POV” was first teased by Ellsea herself via an Instagram story on January 25, 2023, sharing behind the scenes footage of the song. Then on March 13, 2023, Ellsea took to Instagram announcing that the song would see a release in April.

Ellsea would continue to tease the song up until April 6, 2023, where she revealed online a pre-save link to the song, alongside sharing a small bit of the song and its music video. She would continue to share bits of the music video up until the song’s release.