The content of this song doesn’t advance the narrative of the album. It is told from the perspective of present-day Kendrick Lamar, who isn’t happy with the state of rap music, and strives to be different by maintaining his vision. He also discusses his career so far and how it has changed his life, for better or worse.

Kendrick explained this song in an interview with Complex saying:

That’s really one big subliminal at everybody getting mixed in a situation where everyone wants to have creative control. That’s the vibe I wanted to kill. That’s why I threw that record out. If you listen to some of the words, it’s real intricate, but it makes sense.

This song samples Danish electronic group Boom Clap Bachelors’ 2008 tune “Tiden Flyver.”

Originally this song was supposed to feature Lady Gaga. After the song was officially released, Gaga posted the original version on Twitter. Kendrick explained to Complex why Gaga didn’t make the album saying:

“We had to meet the deadline for the pre-order date. That’s just the business side coming through and messing things up.”

Gaga was also supposed to work with Kendrick on the song “Partynauseous,” but that was never released either. The female vocals on the song are instead performed by Anna Wise.