“4GSELLER!” marks as the lead single to Autumn!’s 2023 project, Midnight Club. On the track, Autumn! mainly raps about his usual topics of his lifestyle consisting of expensive fashion, jewelry, and women.

The title of the track is named after 4Gseller, who is known to have his own clothing store in Soho, New York, as well as a reseller who sells expensive clothing from fashion brands such as Dior, Jordans, Chrome Hearts, and more. He has since gained a following and notability from big named rappers.

The track was first revealed on May 31, 2023, where Autumn! shared in a now-deleted Instagram story an early draft of Midnight Club’s tracklist, which consisted of twenty songs, with this song being included.

Throughout the month of June, Autumn! would share snippets of the song through his TikTok page to give it some promotion to keep fans anticipated for Midnight Club’s release. On June 16, 2023, Autumn! played the song during the Boxfest LA livestream. Then on June 18, 2023, while in an Instagram livestream, Autumn! gave fans the first preview of the track in its majority.

Although the song “Biggest Flaw Interlude!” was intended to be the lead single for Midnight Club, on July 13, 2023, Autumn! shared on Instagram stories a screenshot of him listening to the song “4GSeller!,” indicating that the song would instead be the lead single.

After much anticipated waiting, on July 15, 2023, Autumn! took to Threads announcing that a new single off the album would be released on July 20, after fixing distribution issues, to which it would end up being “4GSeller!”

The song would be released on YouTube on different parts of the world on July 19, 2023, the day before it’s release. As such, it would be uploaded to SoundCloud and YouTube for people in other parts of the world to listened to before its official release in those regions. It would fully release on July 20, 2023.