SM Entertainment Co., Ltd. is one of South Korea’s largest entertainment company, founded in 1995 by Lee Soo Man.

The company has developed and popularized numerous K-pop stars with huge global fandoms. SM is known for having led the global K-pop phenomenon and the musical side of “Hallyu,” also known as the “Korean Wave.”

The label is home to prominent K-pop artists such as BoA, TVXQ!, SUPER JUNIOR, Girls' Generation, f(x), EXO, Red Velvet, NCT, and ​aespa.

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