DaBaby uses “SHUT UP” to address his haters and let everyone know that he hears and sees what people say. Yet, he only cares about his real fans and getting money. Much like some of his recent social media posts, he’s tired of people for speaking for him and taking what media outlets say too seriously.

The Reel Goats shot and edited music video is used to dive deeper into the ideas of not caring about his haters but only caring about his fans. Diddy and Kanye West are prominently featured in the music video and help DaBaby express how grateful he and his family are of his success.