“Kings Never Die” is the second single from the Southpaw Soundtrack, following Eminem’s “Phenomenal.” This marks the fifth time that production crew The New Royales has collaborated with Eminem, including the 2013 single “Survival.” No Doubt front-woman Gwen Stefani provides vocals on the hook.

Throughout the song, Em voices his anger towards critics, wack rappers, and un-informed fans. He, as well as Billy Hope want to be remembered as kings, and they’ll do anything to make that a reality.

As it turns out, Eminem answered his own, final question from his 2013 hit “Rap God”…